(In response to many questions recently about what we do.)
Problem: Sub-institutional investors typically cover a spectrum of asset classes. Senior housing platforms are not standardized like most other asset classes (CRM, financial reporting, market data, etc.) which creates an opaque reporting system and even muddier outcome of actionable directions to take based on "the data."
Solution: We interface directly with the operator to digest their data and provide:
- Comprehensive financial analysis leveraging T12 and rent roll insights.
- In-depth competitive market analysis, offering a robust benchmarking of the properties sitting on top of data from our preferred provider, LivingPath.
- Strategic planning and rent pricing strategy development, tailored to boost market presence.
Common Objections:
- "We have someone in house who looks at this." The numbers by themselves are meaningless without context in the current market. We see a lot of shops that have someone who worked in seniors 5/10/15 years ago and now crosses multiple asset classes. The industry is rapidly changing post-COVID, and that prior experience is not enough today.
- "We're happy with our operator." Some operators are excellent (just like some owners are excellent), but a healthy tension is necessary to ensure optimal performance. As @altcap likes to say, accountability from knowledgeable players in the public markets makes a company perform better. (To be clear, this isn't tension around beating down wages & running up staffing ratios that the papers like to run stories about. Lots of levers to pull.)
Providing data is one thing - death by data is common. We're providing actionable steps with the numbers.
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